Available Now: eBook, Paperback and Hardcover
Available Now: eBook, Paperback and Hardcover
Undefined Natually:
Crafting a Floral Art Practice
by Juan M. Villanueva
ADDITIONAL VERSIONS LINKED BELOW
ADDITIONAL VERSIONS LINKED BELOW
NEW TITLE COMING SOON
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NEW TITLE COMING SOON |
Undefined Naturally: Crafting a Floral Art Practice is a memoir and creative manifesto about art, flowers, and finding your own way. Blending personal stories, practical guidance, and the lessons of a second-generation florist turned multidisciplinary artist, this book speaks to anyone who creates outside the lines.
Written for early-career artists, self-taught visionaries, and those who feel out of place but persist, it’s both a meditation on staying true to yourself and a field guide for building beauty with courage.
What you’ll learn
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A 16-Point Floral Event Primer that takes you from budgeting and sourcing to installation and breakdown
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Field notes from decades in:
Private Floral Events, Fine Art Exhibitions, International Teaching
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Insights on:
Discipline, Patience, Leadership, Failure, Fear, and Defining Success on Your Own Terms
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The Practical and Emotional Tools
to sustain a creative practice without formal training.
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A Deep Dive into the Creative Process and How It Applies to a Floral Art Practice.
Meet the Author:
Juan Manuel Villanueva
Juan Manuel Villanueva is a floral designer, artist, and founder of Villanueva Designs. A second-generation florist, he has spent decades creating across disciplines from large-scale floral installations and international teaching to painting and BioArt. Undefined Naturally is his debut book, offering a glimpse into the philosophy and practice behind a life devoted to creativity.
Formats Available:
FLORAL AND GARDENS PRESS
Floral and Gardens Press is an independent publishing imprint dedicated to works that blur boundaries between art, design, and personal storytelling. Founded by Juan Manuel Villanueva, it exists to support creative projects that inspire, sustain, and encourage readers and makers to keep creating without compromise.
*Floral and Gardens Press is an independent imprint. We are currently not accepting outside submissions or proposals.
